It’s been almost a year since we’ve got to work on this cool Logo Design project for Urbane Hawk. Urbane Hawk was launching as a new Street Wear brand and store front in New York City, and our client Jay contacted us asking for a cool concept, a refreshing logo, featuring a – hawk – in a style that is directly recognizable as something young yet established, something urban yet universal, and just simply something cool that can appear as a great Storefront Identity, as well as Label.
Urban street-culture related projects are our favorites, as we can identify with them, growing up in metropolitan cities, living in Europe, New York and Los Angeles for most of our lives. We love the street culture, street wear and everything embedded in it, and are the biggest fans of cool logos, that have potential to become grand identities for upcoming new stores, brand, people, companies and corporations. We are excited to find out what happens with these “babies” of ours, and are always encouraging clients to keep us posted on their little and big success stories.
The Logo we designed features the concept of a hawk in motion, who initially carries the lettering on its wings to glory. A hawk being a powerful animal / bird, is a perfect representation of the growing urban street wear culture and lifestyle, and we can appreciate the message it carries.
We hope you like it, and if you are looking for a Logo / Brand Identity or Concept for yourself, or your company,
feel free to contact me for a free quote and some ideas! We would be excited to work with you!